Michael Ranson
Founder & Managing Partner
Mike graduated from Penn State with a B.S. in Health Policy and Administration, and later earned an executive MBA from the University of Connecticut. He spent the majority of his career in the medical device industry with companies such as Cordis and Bard, where he enjoyed increasing levels of responsibility. He quickly rose from Sales Management to Director of Marketing, and finally, VP of Sales and Marketing for numerous manufacturers of implantable devices. Mike's experience includes establishing regional, national, and international marketing efforts for Fortune 500 companies, as well as several start-ups, including three of his own companies. His experience in coaching and mentoring polished, professional representatives has allowed him to create a team of educated professionals who are skilled in the art of specialty practice marketing.
Al Romanelli
Senior advisor for Practice-Reps
Al and Mike teamed up years ago to combine their unique individual talents and experience in medical sales, marketing, and practice management to form the firm.
Al is a Penn State graduate with a BS in Physiology and an MHA from St. Josephs University in Philadelphia. Al began his career in cardiac rehab at a local hospital here in Southeastern, Pa. He quickly moved into practice management and practice management consulting with one of the nation’s leading consulting firms. Some years later Al was recruited to one of the region’s largest and most progressive cardiology practices where he served as the Director of Marketing. Al was responsible for developing and implementing a comprehensive marketing campaign for the practice as well as their multiple ancillary services including 8 nuclear test centers around the Tri-State area.
Based on Romanelli’s success in practice marketing he was called on by numerous cardiology practices from Florida to New York to serve in a consulting capacity as they began to implement their own marketing campaigns and departments. Today, Al has an outstanding reputation in the cardiovascular community where he is recognized widely for his excellence in planning and implementation of award winning marketing campaigns for cardiovascular specialty practices.
Bob Healy
Managing Partner, Practice-Reps Georgia
Bob brings decades of experience in marketing and business development in the healthcare industry to his role at Practice-Reps Georgia. His strengths are conceptualizing and implementing marketing initiatives, building and managing sales and marketing teams, and establishing strategic partnerships.
Most recently, Bob was Managing Partner at Physician Specialty Strategies, which provides strategic, marketing, and business development consultative services to physician specialty practices. He has also served as National Vice President of Per-Se Technologies, a provider of outsourced management services to hospital affiliated physicians. His other executive experience includes sales and marketing positions at Pediatric Physician Alliance, ImageAmerica, Dornier, and Johnson & Johnson Ultrasound.
Bob has been featured in several publications including The Atlanta Business Chronicle, Physician's Practice Digest, Inside PPMCs, Group Practice Journal, and Tennessee Medicine.
Maureen Martin
Account Manager
Maureen came to us with more than ten years of medical sales and marketing training with blue chip companies such as Ethicon Endo Surgery. At Ethicon, Maureen excelled in sales training and development, focusing on uncovering the needs of others via the SPIN method of behavioral science. Ethicon invests thousands of hours and dollars in sales and marketing training for their top producers and Maureen proved to be one of them year after year.
A natural leader (she has to be with four children), Maureen has combined her experience with Syntex, Ethicon, and Wallace to become a community activist in Montgomery County to the benefit of local charities and events. Maureen has also helped us further develop our own marketing training program while mentoring our newer personnel in the field of medical practice marketing.
We are very proud to have a person of her ethics, integrity, and experience as a part of our team!
Krista Finegan
Account Manager
Nearly a decade of sales experience coupled with her extensive knowledge of direct-to-physician marketing has made Krista an expert at uncovering new referral sources for our clients. Krista's experience in healthcare make her a true asset in not only managing existing referral sources but also in identifying ones with potential growth. Krista graduated cum laude with a Bachelor of Science in Business Administration from Bucknell University.
Michele Slater
Account Manager
Michele was a superstar with Genzyme Surgical sales when we first met in a Philadelphia OR many years ago. Little did we know then that her background included advertising, training, regional management and national sales and marketing management with some of the leading companies in OR supply. In her career with Genzyme and Gibeck, Michele underwent hundreds of hours in sales and behavioral science training where she excelled and went on to train others in the field of professional medical sales and marketing.
Michele earned her B.A. degree from Temple University. She studied in Rome and Sweden before returning to Pennsylvania to raise a family and start a business. Most recently, Michele owned and managed an independant medical supply company focused on OR and anesthesia sales. This position gave her a wealth of experience in cost effective marketing and advertising for small- to medium-sized businesses. Today, she invests her clients' marketing dollars as if they were coming from her pocket for the best ROI possible.
Michele resides in Hilltown, PA with her husband and children.
Mark Layshock
Account Manager
Mark comes to us with extensive experience at Proctor & Gamble and Wyeth, as well as the nation's leading franchise owner for Scoreboards International.
At Scoreboards, Mark learned how to apply his Fortune 200 experience in making a state-wide franchise a success through marketing, networking, and sound cash-flow management. Today, Mark applies his knowledge in medicine and business, combined with his Practice-Reps training, to show medical practices their best return on marketing investment dollars.
Mark, a native of Salisbury, Maryland and a graduate of Salisbury University, enjoys spending time with his wife and children along the beautiful eastern shore of Maryland where they enjoy fishing, boating, and golf.Nancie Pyne
Account Manager
Nancie Pyne, an '89 graduate of Saint Joseph's University with a bachelors in marketing, comes to Practice-Reps with an extensive background in pharmaceuticals and diagnostics in the Philadelphia area. Like many Practice-Reps account managers, Nancie combines her foundation in medical terminology and medical practice sales with a solid foundation in business-to-business selling.
She is a seasoned representative well-versed and trained in the nuances of marketing a medical practice. She combines more than a decade of her own experience with our training in medical practice marketing to help practices in Pennsylvania grow their revenues.
Nancie's corporate background and demeanor allow her to move easily from the front office to the practice boardroom where she blends easily with every level of the practices she markets today.
Nancy Siler
Account Manager
Nancy joined Practice-Reps with extensive experience in healthcare, specifically in pharmameuticals, insurance, and practice marketing. Most recently, Nancy marketed an audiology practice in Lancaster where she grew their referrals by 32% in less than one year.
A Harrisburg native and Millersville University graduate, Nancy is marketing directly to the medical community in central Pennsylvania.
Teri Maco, MBA, EA
CFO
With over 25 years in the Pharmaceutical industry as a financial executive, Teri has a proven track record of helping both small and large businesses grow while ensuring a strong financial base. Her role at Practice-Reps is to provide financial and strategic guidance and support to the Principals of the firm, and to ensure financial strength and customer satisfaction. Her strength is in creating dynamic solutions for small businesses and she has articles published in both the Harvard Business Review and Managerial Accounting. In addition to strategic support, she manages all tax compliance issues for the firm.
Adam Maco
Controller
Adam manages all financial accounting and daily operations for Practice-Reps, including Accounts Payable, Accounts Receivable, Payroll, and Capital Assets. He is a member of the Strategic Planning team, providing insight to the firm while ensuring that all goals are attainable from a financial perspective.
Valorie Rylander
Account Manager
Valorie Rylander is an Account Manager working out of the Atlanta, GA regional office. She has nine years of sales and marketing experience, the last six of which have been involved in direct marketing to medical practices in Georgia. With a previous focus on the dermatology and plastic surgery arena, Valorie has a proven track record of success and many high achiever awards to her credit with industry leading companies such as Obagi Medical Products and Skin Medica. Valorie is a great addition to our team and will play a key role in Practice-Reps' southern expansion.
Jason Chrzanowski
Manager of Marketing Administration
Jason is our resident web expert, who is responsible for Practice-Reps' web maintenance, web site development, creative and graphic design of client marketing materials, as well as marketing materials, email blasts, database management, and mass mailings.
