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Multi-Specialty Group Practice Set to Engage Practice-Reps
Posted 12.10.09

PMSI, Pottstown Medical Specialists, Inc., has agreed to work with Practice-Reps, LLC to market their orthopaedic specialty, Sports Medicine Institute, the practice of Dr. Alan Cooper and associates, in southeastern Pennsylvania beginning in December.

"You would think that working in a multi-specialty group practice would allow us to enjoy a steady stream of referrals, but we are finding that we still need to reach outside our own group to grow our practice to the size needed to support the current and future restrictions in healthcare reimbursement," said Dr. Alan Cooper, founder of the Sports Medicine Institute.

"Dr. Cooper and his associates have a great reputation in southeast PA, but the orthopedic market is growing increasingly competitive in the entire region. Large ‘mega groups’ are having an impact with their sales and marketing approach in the medical community and smaller groups need to respond in kind if they hope to remain viable and independent," explained Mike Ranson, Founder of Practice-Reps.

"Other specialists within PMSI have expressed interest in utilizing our services in the past and we are hoping to prove our model of marketing results with Dr. Cooper's group to expand to other PMSI practices in the future," said Ranson.

"Medical practice marketing is an evolving specialty and there are very few credentialed firms in this industry. Most practices are unsure of the qualifications needed to be successful in this endeavor and many have mistakenly hired clinical personnel for these sales and marketing functions. Practice-Reps takes a direct approach of placing professionally trained medical sales and marketing executives into this role. They then train and manage them with a team of experienced managers who are supported by graphic designers, web specialists, and advertising experts who help to develop marketing tools specific to the medical specialties they serve," said Al Romanelli, Senior Associate with Practice-Reps.

Practice-Reps now serves the needs of hospital-based marketing departments, multi-specialty practices, rehabilitation centers, and specialists of every kind along the entire East Coast.

For more information contact Heather Smith, Manager of Marketing Administration at or call 610-323-4793.

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