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Practice-Reps Signs Agreement with Navix Diagnostix, Inc. to Represent and Market Diagnostic Centers in Pennsylvania
Posted 11.16.08

Pottstown, PA -- Navix Diagnostix of Taunton, MA has entered into an agreement with Practice-Reps to market the cardiovascular diagnostic laboratory capabilities of Navix to the referring community at sites in Pennsylvania.

Navix has a unique business model that helps practices and hospitals manage their cardiovascular diagnostic lab requirements with highly trained technicians and expert coding ability. "We specialize in running a lab more efficiently. The folks at Practice-Reps are expert at marketing our testing capabilities, so we see this as a natural blend of capabilities to the benefit of our referring community," explained Cheryl Ford, President of Navix.

"We were approached by Bob Kane, COO of Navix, back in August based on work we had done with another client. He admitted that he'd been looking for a company with our capabilities for some time," said Michael Ranson, Founder of Practice-Reps.

"Navix has recognized the value of our unique, personal approach to marketing their services to the medical community. Our company assigns a local, dedicated representative to each center so that they gain an in-depth understanding of that center's capabilities and the community referral patterns.  It's this personal representation in the referral community that sets us apart from traditional marketing firms," said Ranson.

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