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Sterling Medical Financial Services Signs Agreement with Practice-Reps
Posted 7.7.09

Practice-Reps expands their capabilities with their newest agreement to market a medical billing/financial management company.

Sterling Medical Financial Services has agreed to a long-term contract with Practice-Reps for sales and marketing of their unique company, which is focused on medical billing and financial management for medical practices.

"Sterling brings a wealth of experience in medical billing, especially in the cardiovascular setting, along with the wisdom and experience of a big 4 CPA team to the benefit of medical practices who want a personal relationship with their financial advisors. Their experience in the medical arena is unmatched and yet they're small enough to care and communicate effectively with each of their clients," said Michael Ranson, Managing Partner of Practice-Reps.

"We saw Practice-Reps as an ideal partner in helping us grow our business. The company takes an ethical approach to marketing a practice and we agreed with their philosophy of personal interaction at every level with the practices they serve and the clients they meet. Their decades of experience and knowledge of the local markets should prove to benefit us just as they help the medical practice clients they serve today," said Kevin Ryan, CEO of Sterling.

"Next year should prove to be a challenging year for all of us in the medical community. I am excited about the opportunity to offer the capabilities of a blue chip firm such as Sterling -- one that can manage the billing, cash flow, and financial strategies that will be so important in the coming years of change in healthcare," said Ranson.

Practice-Reps plans to initially sell the services of Sterling via one account manager in the Mid-Atlantic states, with plans to roll this service out to all of their account managers in 2010. To learn more about Sterling Medical Financial Services, visit their website:

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