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Practice-Reps Signs Agreement to Market New Podiatry/Surgery Center
Posted 6.1.09

Yardley, PA -- Practice-Reps has agreed to market A Foot Above Podiatry and their new state-of-the-art surgical center in Havertown, PA.

"Dr. Steve Monaco has recently constructed a new world class surgical center designed for same day surgery applications in podiatry and general surgery which may or may not require anesthesia. Our mission is to not only drive referrals for the podiatry practice but also to gain new partners and referrals for the surgery center in general," said Michael Ranson, Managing Partner of Practice-Reps.

"Dr. Monaco and his team realize that the recruitment of other podiatrists to perform surgery in his center will require a personal, educated approach by professional marketers. This is a unique proposition which calls for an intimate understanding of medicine and the dynamics of medical practice in order to make this venture a success. Traditional marketing simply cannot address the questions, needs, and concerns of those who would refer and participate in this free standing surgical center," explained Al Romanelli, Senior Associate with Practice-Reps.

"Our model of leading with ‘sales’/representation followed by marketing support materials is ideal for practices who rely on referrals based on trust and relationships. Nothing can replace the feedback and communication of a live professional who can address the needs of your referral partners in the community," said Ranson.

The Practice-Reps turnkey marketing team has combined experience exceeding 40 years in medical sales, marketing, and practice representation.

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