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OB/GYN practice signs with Practice-Reps
Posted 3.28.10

March 2010; Garden State Obstetrical and Gynecological Associates signed on with Practice-Reps medical practice marketing in an effort to drive new, preferred, referrals to their Voorhees, NJ location.

“We have long been recognized as the leader in Ob care here in Southern New Jersey for many years but we know that our catchment population has been changing in recent years due to population changes in more remote areas of Southern New Jersey. We know that we must market to these new growth markets in order to maintain our leadership position or we’ll become vulnerable to new competitors in these new communities” Said Joanne Zimmerman, Chief Administrator of Garden State Ob/Gyn.

“Joanne takes a strategic, visionary view of her practice and works proactively to insure it’s success today and years down the road. She tracks changing trends in clinical care, reimbursement, population, as well as the changing political climate among hospitals in her service area. Some feel that there is little need to market a highly active practice such as hers but she has recognized the shift in delivery of care and the need to partner with and market to her referral sources”. Said Mike Ranson, Managing Partner of Practice-Reps.

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