News                                                                                                                    SocialTwist Tell-a-Friend

Oregon Sleep Center to Benefit from Practice-Reps Marketing
Posted 2.15.10

Pacific Northwest Sleep Centers, LLC (PNWSC) of Salem, Oregon recently signed a marketing agreement with Practice-Reps to market their sleep centers in the communities surrounding Salem Hospital.

"We found Practice-Reps on the internet when we were conducting a search for medical practice marketing. We researched a number of different firms but found that most wanted to teach us how to market ourselves. Practice-Reps is different in that they assign a local representative to our practice who then works with our staff and our community to conduct our marketing and referral building for us. They appear to have the tools, track record, and proven experience to help us grow our new sleep center," said Josh Gaffney, Sleep Center Manager for PNWSC.

"Prior to founding Practice-Reps, I spent many years recruiting, building, and managing regional, national, and international sales and marketing teams here in the U.S. Now it is easier than ever to recruit and manage remote personnel to serve clients all around the country. Yes, we still meet with your rep and travel with them in your community while we train and manage them on an on-going basis, but the virtual world we live in today has made it possible to develop a national firm with local representation for our clients," said Michael Ranson, Founder of Practice-Reps.

"Our reps are trained by our team here in Pennsylvania based on our 16-plus years of experience in practice marketing. Once training is complete, we assign our rep to clients in different locales where we then manage them on a daily basis. In dense population regions, like Atlanta, we'll even assign a local Division Manager to oversee your rep and work even closer with your practice and the referring community in your catchment area. It's this management approach and personal representation that sets us apart from all other firms in our industry," explained Al Romanelli, Senior Associate with Practice-Reps.

"Search engine optimization, in-house marketing material development, patient-to-patient referrals, and field physician referral marketing are the cornerstones of our marketing strategy for most specialty practices. We know, based on our experience, that these four approaches gain you the most cost effective return on your marketing investment dollars. Our newest product – our 'Marketing Assessment' – allows us to professionally review your current marketing strategy to determine ways to cut your marketing costs while aligning your goals towards these proven approaches to medical practice marketing today," said Ranson.

To learn more about this approach to marketing your specialty medical practice, see our case studies at or contact us at 610-323-4793 or

<-- Back to News listing